> For the complete documentation index, see [llms.txt](https://pratis.gitbook.io/en-us-old-version/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://pratis.gitbook.io/en-us-old-version/pratis-crm/what-does-a-crm-do.md).

# What does a CRM do?

CRM is the acronym used for **Customer Relationship Management** and refers to the set of practices, business strategies and technologies focused on customer relationship. 

CRM platforms are on the list of the most important and innovative enterprise technologies available to businesses. Why is that? Because they use customer information to manage accounts, leads and sales opportunities.

## What does a CRM do?

* Actively tracks and manages customer information;
* Connects your entire team to any device;
* Intelligently captures customer emails;
* Simplifies repetitive tasks so you can do more effective lead tracking;
* Provides instant recommendations and insights;
* Expands and personalizes as your business grows.