> For the complete documentation index, see [llms.txt](https://pratis.gitbook.io/en-us-old-version/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://pratis.gitbook.io/en-us-old-version/pratis-crm/pratis-competitive-differentials.md).

# Prátis' Competitive Differentials

Prátis CRM was built to help companies whose business model focuses on **recurring sales**. 

We started developing the software within an industry of our group, to meet an internal need that was not met by other CRMs on the market: **the automation of the purchasing cycle of each customer**. We developed this solution with an **Artificial Intelligence** that automatically identifies this need and notifies the responsible team that that customer is close to making a new purchase. 

This way, the seller reduces the operational time managing their portfolio of clients and gains more time for new acquisitions. 

With a market size of **over 306 thousand companies**, only in the industrial sector and only in Brazil (IBGE-2019), Prátis CRM solves a real problem in the B2B market with recurring sales, which is **not losing sales from current customers**. 

After all, **acquiring a new customer costs between 5 and 7 times more than retaining a current one** (Philip Kotler). Thus, Prátis focuses on increasing the LTV of each customer, generating a better return on the CAC. 

Prátis CRM helps companies develop stronger relationships with their customers through **Business Intelligence** that presents relevant information to the seller, helping them to better understand their customers and, consequently, **sell more** to them. 

## Competitors

<figure><img src="https://2512618149-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FMGdYYpVkk5s7rcwEcJY3%2Fuploads%2FNcAta4nrycBhGFDlOG8J%2FFrame%201.2.png?alt=media&amp;token=ace7474a-0ff0-4dee-9856-e7bc7036230f" alt=""><figcaption></figcaption></figure>