📌The CRM's Market

Overview in Brazil

According to CRM market experts, in Brazil, the use of CRMs by companies is around 20%, while this number in the United States is 90%. Additionally, Brazilian salespeople dedicate 70% of their time to operational tasks and only 30% of their time to selling effectively.¹

Another Brazilian study called "Sales Overview" shows that 54% of Brazilian companies do not use CRM. Of these companies, 30% still manage their sales using Excel spreadsheets, 14% use other means (such as management systems - ERPs), and 10% do not use any tool.²

This demonstrates the size of the market potential that a good CRM focused on the recurring sales market has to reach.

At Prátis CRM, we focus on building a sales tool that is practical and easy to use, optimizing time and increasing the company's sales.